Rebuilding Trust in Franchising

The keys to rebuilding trust in franchising are Consider the Consequences, Create Credibility, and Effectively Communicate.

By Tim Tang, primarily based on a Restaurant Franchising and Innnovation Summit interview with Daven Akers, president of Pizza Inn Franchise Association

Like many marriages, there’s a honeymoon phase in franchising. In the beginning, franchisees are excited about the prospect of creating a new future for themselves. Franchisors are also thrilled to see the brand grow and the business expand. Sometimes the honeymoon ends, and both parties are confronted with the sobering reality of this long-term relationship. Too often, the dream is further overwhelmed by both business and operational challenges. Franchisees are shocked at how hard they have to work to break even. Franchisors become frustrated when their proven business models are not succeeding. The question is, “How do you recover? How do you rebuild a franchise relationship?”  

https://www.linkedin.com/pulse/rebuilding-trust-between-franchisors-franchisees-tim-tang-cfe/